Better World Fund

Presents

Ethical Gold

Official Better World Fund logo.
A golden Bird symbole of freedom
Official Better World Fund logo.
A golden Bird symbole of freedom
Cannes 2021
During the Cannes Film Festival
At the 3.14 PLAGE
Ethical Gold Program
Mastermind
Supporting the Children's of Lebanon
Through the René Moawad Foundation
Honoring Ghana
Country of Honor
Fashion Show
By Eileen Akbaraly & Pietro Paradiso
Awards ceremony
Union Life International Peace Award

Better World Fund
in Cannes To
Support The
Children’s
of Lebanon

all the photos of the dayDownload BWF pressbook

Our Partners

They made it possible.

Country of Honor

Ghana
Logo Ghana
Cannes 2021

Event program

July 12th 2021

3.14 PLAGE

Press conference

10AM

Mastermind

« Ethical Gold supported by the United Nations Program Planet Gold, making a world of difference in small-scales gold mining, a GEF Initiative » 

11am

lunch & networking

1pm

Red Carpet - VIP cocktail reception

8:30pm

Gala dinner

award ceremony

Tombola for the charity initiatives 

9:15pm

Fashion show

EILEEN AKBARALY & PIETRO PARADISO

Representing Made for a Woman, A brand that was built on the scope of empoweringMalagasy women through the art of weaving luxury and ethical handicrafts.

9:30pm

AFTER PARTY

THE AVENER (tbc)
Photo of the 3.12 PLAGE for the Better World Fund event in CannesPhoto of the 3.12 PLAGE for the Better World Fund event in Cannes

Supporting The Children of Lebanon

Logo René Moawad Foundation

Better World Endowment Fund support the children of Lebanon during The Cannes Film Festival on the july 12th, 2021. We will financially support a school program in Lebanon through the René Moawad Foundation

René Moawad Foundation Services

Based on the existing situation children and adolescents face huge protection concerns and risks. For this, the René Moawad Foundation (RMF) established in 2000 a center for Education and Protection Services for underserved cohorts of population. 

Photo of te René Moawad FoundationPhoto of te René Moawad Foundation
Photo of te René Moawad FoundationPhoto of te René Moawad Foundation

Awards Ceremony

Eileen Akbaraly
Best Commitment
Barry Alexander Brown & spike lee
Best Achievement in "Cinema Collaborations", for "Creating a better World"
Dr. Okyere Darko-Mensah
Best Commitment
Nabil Ayouch
Best Achievement in Cinematography
Joëlle Aziz & Lamia Aamou for
Dr. mUSTAPHA aZIZ
Best Commitment
Dr. Sohan Roy S.K
Best Commitment

Fashion Show

By Eileen Akbaraly & Pietro Paradiso
Representing "Made For a Woman"

Fashion and nature, ethics and esthetics, matter and color. This is themagic formula that allows Made For A Woman to create a new stylisticproject and to bring colorful, textured bags and accessories to the worldright from the beating heart of Madagascar. A sustainable project thathas been turned into a virtuous cycle by Eileen Akbaraly, the founder,who has long been committed to supporting the local communities byimproving their health, salaries and education. With the help of localwomen artisans, Eileen transforms raphia and pigments into soft, sometimesgeometric, but always unique shapes. An originality that hasturned into a mantra.

Made For A Woman works with local women artisans, most of whomhave had a tough life. The brand is committed to giving each of thesewomen a job, guaranteeing an equitable salary, but also an opportunityto grow and empower themselves thanks to free language classes, familyplanning, healthcare and a kindergarten for the employees’ children.A uniquely feminine care that’s also noticeable on the products’labels, created with a special Malagasy technique called “Papier Antaimoro”with dried pressed flowers. Each label features the portrait of theartisan who created the product and a QR code that allows you to “getto know” her better by watching a short video of her story.

Sixteen women work year-round in the Made For A Woman atelier,whereas during production season the number of temporary workersincreases up to 300 – they take care of specific products and tasks butenjoy the same benefits as the fixed workers.

Mastermind

Ethical Gold Program
Concept

From images to action, the BWF is joining forces with partnersto create a platform assembling filmmakers, writers, scientists,environmentalists and project leaders to explore and activatepalpable initiatives to preserve and protect the planet.The Better World Endowment Fund is composed of a team ofworld-class experts, influencers and activists from the business,academia, media and entertainment industries. This tribe ofhighly - influential people is continuously connected digitallyand meets periodically during high-level global events.We are selecting the best personnalities and innovativeleaders of the world that make the world a better place.This year in Cannes The mastermind’s main objective is topropose, analyze and decide on specific actions, platforms,initiatives for women’s rights and/or campaigns to collectivelysupport to foster climate adaptation, sustainable energies, blueeconomy globally.

Targets

The mastermind’s main objective is to propose, analyze anddecide on 3 or more specifications, platforms, initiatives and/orcampaigns to collectively support to foster climate adaptation,sustainable energies and blue economy globally.

Activities

The mastermind develops the following activities :
• Mastermind visionary speech
• Guest Speaker’s presentations
• Networking.